Privacy policy

Last updated: October 19, 2026

This Privacy Policy explains how HFYF, Inc., doing business as HFYF / HEATFORYAFEET ("HFYF", "we", "us" or "our"), collects, uses and discloses your personal information when you visit heatforyafeet.shop (the "Site"), make a purchase, submit a sourcing or consignment request, or otherwise communicate with us (together, the "Services"). By using the Services you agree to this policy. If you do not agree, please do not use the Services.

Personal information we collect

  • Contact details: name, shipping and billing address, phone number and email.
  • Order and payment information: items purchased, payment confirmation and transaction details. Card payments are processed by our payment providers; we do not store full card numbers.
  • Account information: login details and preferences, if you create an account.
  • Shopping information: items you view, add to your cart or purchase.
  • Communications: messages, sourcing requests, consignment details and anything else you choose to send us.
  • Device and usage data: IP address, browser and device information, and how you interact with the Site, collected through cookies and similar technologies.

Where we get it

Directly from you; automatically through cookies and similar technologies; and from service providers that help us run the Services, including Shopify, payment processors and shipping carriers.

How we use it

  • To process payments, fulfill and ship orders, verify authenticity and handle claims.
  • To respond to sourcing and consignment requests and provide customer support.
  • To detect and prevent fraud and keep the Services secure.
  • To send marketing emails if you sign up. You can unsubscribe at any time using the link in any email.
  • To improve the Site and comply with legal obligations.

Cookies

We use cookies to run the Site, remember your cart and preferences, and understand how the Site is used. For details about cookies used by Shopify, see shopify.com/legal/cookies. You can block or delete cookies in your browser, though parts of the Site may not work correctly.

How we disclose it

  • With service providers who act on our behalf, such as payment processing, shipping, fulfillment, authentication services, analytics and customer support.
  • With marketing partners, including Shopify, where permitted by law.
  • When you direct us to, for example to ship an order.
  • To comply with the law, enforce our terms, protect our rights or in connection with a business transaction such as a merger or sale.

We do not sell your personal information for money.

Relationship with Shopify

Our store is hosted on Shopify, which processes personal information to provide the Services. You can learn more in Shopify's Consumer Privacy Policy at privacy.shopify.com.

Third-party websites

The Site links to third-party sites such as Instagram. Their privacy practices are their own; please review their policies.

Children

The Services are not directed to children, and we do not knowingly collect personal information from children. A parent or guardian may contact us to request deletion.

Security and retention

We use reasonable safeguards, but no system is perfectly secure. We keep personal information for as long as needed to provide the Services, meet legal and tax obligations, resolve disputes and enforce our agreements.

Your rights and choices

Depending on where you live, you may have the right to access, delete, correct or receive a copy of your personal information, to opt out of targeted advertising or "sharing", and to limit certain processing. We honor Global Privacy Control signals where required. To make a request, email foryafeet@gmail.com. We may need to verify your identity, and you may use an authorized agent. We will not discriminate against you for exercising your rights.

International users

We are based in the United States and your information may be processed there or in other countries where our service providers operate.

Changes

We may update this policy and will post the new version here with a new "Last updated" date.

Contact

Questions or requests: foryafeet@gmail.com, or DM @heat.forya.feet on Instagram.